Designing the Invisible Moments.
Designing the Invisible Moments.
Designing the Invisible Moments.
User Experience Designer with 5+ years of experience delivering end-to-end solutions in high-velocity startup and sports environments. Expert at translating complex user flows into invisible, friction-less experiences across web and mobile. Proven track record of transforming digital products into high-performing business assets that drive measurable engagement and revenue growth.
I specialize in transforming digital products into powerful business assets. By merging strategic design with data-driven insights, I build solutions that not only delight users but also achieve critical business goals. My projects have consistently led to increased engagement, higher conversion rates, and measurable revenue growth.
I specialize in transforming digital products into powerful business assets. By merging strategic design with data-driven insights, I build solutions that not only delight users but also achieve critical business goals. My projects have consistently led to increased engagement, higher conversion rates, and measurable revenue growth.
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Case Studies
Case Studies
Case Studies
Reversing Digital Decline: Driving User Growth by Consolidating Fragmented App Personas into a Unified SAP Center Experience
Users found little value in the app beyond a single team, leading to low engagement and a perception that the app was unnecessary.
Total Views
16% increase
Total Users
164% increase
Engage, Retain, Scale: How the Digital Hub Drove Member Lifetime Value
Sharks365 members (the team’s most valuable recurring revenue stream) lacked a centralized digital home. Information was fragmented across email, sjsharks.com and Ticketmaster’s Account Manager.
Total Views
16% increase
Total Users
164% increase
Elevating the Fan Experience: A Strategic Digital Overhaul for a Major Venue
SAP Center's website was outdated, difficult to navigate, and failed to meet modern accessibility standards.
Total Views
16% increase
Total Users
164% increase
Tripled Demo Requests Through a Strategic Redesign Focused on Updated Content
The challenge was to strategically redesign the site to clearly communicate our value proposition and drive traffic directly into the sales pipeline.
Total Views
16% increase
Total Users
164% increase
Reversing Digital Decline: Driving User Growth by Consolidating Fragmented App Personas into a Unified SAP Center Experience
Users found little value in the app beyond a single team, leading to low engagement and a perception that the app was unnecessary.
Total Views
16% increase
Total Users
164% increase
Engage, Retain, Scale: How the Digital Hub Drove Member Lifetime Value
Sharks365 members (the team’s most valuable recurring revenue stream) lacked a centralized digital home. Information was fragmented across email, sjsharks.com and Ticketmaster’s Account Manager.
Renewal Rate
93%
Revenue Bump
$14,000
Elevating the Fan Experience: A Strategic Digital Overhaul for a Major Venue
SAP Center's website was outdated, difficult to navigate, and failed to meet modern accessibility standards.
Accessible for all
WCAG 2.1
Tripled Demo Requests Through a Strategic Redesign Focused on Updated Content
The challenge was to strategically redesign the site to clearly communicate our value proposition and drive traffic directly into the sales pipeline.
Demo Requests
3x
Interested in connecting?
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Let's Chat!