Senior Product Designer Architecting
0-to-1 Digital Ecosystems

Senior Product
Designer Architecting
0-to-1 Digital
Ecosystems

Senior Product Designer Architecting
0-to-1 Digital Ecosystems

6+ years of experience transforming complex technical workflows into intuitive, human-centric web and mobile products that drive adoption and business growth.

6+ years of experience transforming complex technical workflows into intuitive, human-centric web and mobile products that drive adoption and business growth.

6+ years of experience transforming complex technical workflows into intuitive, human-centric web and mobile products that drive adoption and business growth.

Let's Chat!

  • San Jose Sharks
  • SAP Center at San Jose
  • Tech CU Arena
  • Sharks Ice - San Jose, Fremont, Oakland
  • Baffle

Case Studies

Case Studies

Case Studies

Reversing Digital Decline: Driving User Growth by Consolidating Fragmented App Personas into a Unified SAP Center Experience

Users found little value in the app beyond a single team, leading to low engagement and a perception that the app was unnecessary.

Five mobile phone screens showing the SAP Center experience within the Sharks app

Total Views

16% increase

Total Users

164% increase

Engage, Retain, Scale: How the Digital Hub Drove Member Lifetime Value

Sharks365 members (the team’s most valuable recurring revenue stream) lacked a centralized digital home. Information was fragmented across email, sjsharks.com and Ticketmaster’s Account Manager.


UPDATE: New hub experience coming in early November!

Three mobile screenshots of Sharks365 Member Hub in a logged in, member state
Three mobile screenshots of Sharks365 Member Hub in a logged in, member state

Total Views

16% increase

Total Users

164% increase

Elevating the Fan Experience: A Strategic Digital Overhaul for a Major Venue

SAP Center's website was outdated, difficult to navigate, and failed to meet modern accessibility standards.

Desktop and mobile views of SAP Center's redesigned website
Desktop and mobile views of SAP Center's redesigned website

Total Views

16% increase

Total Users

164% increase

Tripled Demo Requests Through a Strategic Redesign Focused on Updated Content

The challenge was to strategically redesign the site to clearly communicate our value proposition and drive traffic directly into the sales pipeline.

Desktop view of Baffle.io
Desktop view of Baffle.io

Total Views

16% increase

Total Users

164% increase

Reversing Digital Decline: Driving User Growth by Consolidating Fragmented App Personas into a Unified SAP Center Experience

Users found little value in the app beyond a single team, leading to low engagement and a perception that the app was unnecessary.

Five mobile phone screens showing the SAP Center experience within the Sharks app

Total Views

16% increase

Total Users

164% increase

Engage, Retain, Scale: How the Digital Hub Drove Member Lifetime Value

Sharks365 members (the team’s most valuable recurring revenue stream) lacked a centralized digital home. Information was fragmented across email, sjsharks.com and Ticketmaster’s Account Manager.


UPDATE: New hub experience coming in early November!

Sharks365 members (the team’s most valuable recurring revenue stream) lacked a centralized digital home. Information was fragmented across email, sjsharks.com and Ticketmaster’s Account Manager.


UPDATE: New hub experience coming in early November!

Three mobile screenshots of Sharks365 Member Hub in a logged in, member state

Renewal Rate

93%

Revenue Bump

$14,000

Elevating the Fan Experience: A Strategic Digital Overhaul for a Major Venue

SAP Center's website was outdated, difficult to navigate, and failed to meet modern accessibility standards.

Desktop and mobile views of SAP Center's redesigned website

Accessible for all

WCAG 2.1

Tripled Demo Requests Through a Strategic Redesign Focused on Updated Content

The challenge was to strategically redesign the site to clearly communicate our value proposition and drive traffic directly into the sales pipeline.

Desktop view of Baffle.io

Demo Requests

3x

Interested in connecting?

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Let's Chat!

© Erin Tucci 2026